Tilt Your World

Tuborg is a Danish beer brand with over 130 years of history. Inspired by the tilted label on the bottle, they launched a global campaign “Tilt Your World.” To adapt this idea to the Chinese context, we created a new storytelling together with two most relevant Chinese rappers - GAI & Zao An.

We let the rappers trigger a “tilting effect” to stand out in the saturated beer market. Sometimes, a new experience is just a gesture away. When we tilt our perspective, we can see another angle of life.


Fred & Farid


Creative Direction
Art Direction


Creative Direction: João Leal Pereira
Copywriting: Miranda Han
Agency Supervisor: Chelsea Lin, Jiao Feng
Agency Producer: Charle Renard, Sakura Zhi
Director: Luciano Ruiz