![](https://freight.cargo.site/t/original/i/1833fc536b601b5b934c83bf8117beedac78999cc2fa58126dcc8fe00594d857/tuborg-hero.jpg)
Tuborg
Tilt Your World
Tuborg is a Danish beer brand with over 130 years of history. Inspired by the tilted label on the bottle, they launched a global campaign “Tilt Your World.” To adapt this idea to the Chinese context, we created a new storytelling together with two most relevant Chinese rappers - GAI & Zao An.
We let the rappers trigger a “tilting effect” to stand out in the saturated beer market. Sometimes, a new experience is just a gesture away. When we tilt our perspective, we can see another angle of life.
Tuborg is a Danish beer brand with over 130 years of history. Inspired by the tilted label on the bottle, they launched a global campaign “Tilt Your World.” To adapt this idea to the Chinese context, we created a new storytelling together with two most relevant Chinese rappers - GAI & Zao An.
We let the rappers trigger a “tilting effect” to stand out in the saturated beer market. Sometimes, a new experience is just a gesture away. When we tilt our perspective, we can see another angle of life.
![](https://freight.cargo.site/t/original/i/134fd7c0f0c1c778d4881b2b66a30e7ed5aa38027ac7055e27640ea548ece7f9/tuborg-tvc-still-01.jpg)
![](https://freight.cargo.site/t/original/i/d55557998b20561f8f2840b1a68d7c81d2b47226c77d0c00668c543d23fdebfd/tuborg-clip-01.gif)
![](https://freight.cargo.site/t/original/i/4c758e4afec496ddc7b5306b992bf65c86aaf9e9c7cd44796e36e55f208706c1/tuborg-lockup-neon.jpg)
![](https://freight.cargo.site/t/original/i/4465fe3c41f6ac6f733ca820c7a81649a2d0806291f2aac8c42aeada4be9d914/tuborg-billboard-single-01.jpg)
![](https://freight.cargo.site/t/original/i/16a517f96ff37957fac308046e65aac030629675211c219c9a811af59a3eeb65/tuborg-billboard-single-02.jpg)
![](https://freight.cargo.site/t/original/i/498774f0f0d4f101c34035a77f2a38cb2ea5c8da46af57a7eb7ae0da62441b2b/tuborg-billboard-double.jpg)
Credits
Fred & Farid
2023
Role
Creative Direction
Art Direction
Collaborators
Creative Direction: João Leal Pereira
Copywriting: Miranda Han
Agency Supervisor: Chelsea Lin, Jiao Feng
Agency Producer: Charle Renard, Sakura Zhi
Director: Luciano Ruiz