Tuborg
Tilt Your World
Tuborg is a Danish beer brand with over 130 years of history. Inspired by the iconic tilted label on its bottle, they launched the global campaign “Tilt Your World.” To localize this idea for China, we developed a new narrative with two of the country’s most influential rappers, GAI and Zao An.
By turning “tilt” into a creative device, we used the artists to spark a shift in perspective, showing that sometimes, a new experience is just a gesture away.
Tuborg is a Danish beer brand with over 130 years of history. Inspired by the iconic tilted label on its bottle, they launched the global campaign “Tilt Your World.” To localize this idea for China, we developed a new narrative with two of the country’s most influential rappers, GAI and Zao An.
By turning “tilt” into a creative device, we used the artists to spark a shift in perspective, showing that sometimes, a new experience is just a gesture away.
Credits
Fred & Farid
2023
Role
Creative Direction
Art Direction
Collaborators
Creative Direction: João Leal Pereira
Copywriting: Miranda Han
Agency Supervisor: Chelsea Lin, Jiao Feng
Agency Producer: Charle Renard, Sakura Zhi
Director: Luciano Ruiz