Hello 👋🏻
If you’ve seen my works, you’ve seen a large part of me. A creative who thinks strategically. An art director who writes.
Besides that, I am also an avid reader, an all-day-every-day podcast listener, and a stand-up comedy enthusiast. I believe being a creative is to become a hub by taking in everything that exists and letting the brain do the magic.
I believe in simple ideas. And I believe the simplest ideas come from the hardest working. That is also why I disagree with Luke Sullivan on his theory that "Advertising is the most fun you can have with your clothes on." But despite all the hype about this industry, I do believe advertising is the most fun job I can take as a career.
Experience
Art Director, TBWA
2024 ︎︎︎ Present, Shanghai, China
Art Director, Fred & Farid︎︎︎
The North Face, Tuborg, OPPO, Rémy Martin, HP, Danone, ZEISS
2020 ︎︎︎ 2023, Shanghai, China
Visual Designer, Studio Malagón︎︎︎
MIT Teaching Systems Lab, GoCo, SmartVault
2019 ︎︎︎ 2020, Austin, U.S.
Art Director Intern, Carlberg
Typhoon Texas Waterpark, American Cancer Society, Mahindra
Fall 2019, Houston, U.S.
Copywriter Intern, Seventy Agency
Livat,
Scandinavian Airlines Systems, Nokian Tyres
Summer 2018, Shanghai, China
Portfolio Student, Texas Creative︎︎︎
MA in Advertising, The University of Texas at Austin
2018.01 ︎︎︎ 2019.06, Austin, U.S.
Study Abroad, University of Illinois Urbana-Champaign
Fall 2016, Champaign, U.S.
BA in Advertising, Xiamen University
2013.08 ︎︎︎ 2017.06, Xiamen, China