The North Face

The Ultimate Victory

---

As the host country, China was expecting its best-ever Winter Olympic performance in 2022. While people were all focusing on the medals, The North Face wanted to send a reminder that everyone who embraces the exploration spirit can reach #TheUltimateVictory.

However, we were not an official sponsor. That means we couldn’t say a thing about the Olympics. So how could we be a part of it without being able to mention it?

We also joined the coversation on China’s biggest social platform, Weibo. Across the two weeks of the event, whenever there was a hot topic, we were ready to give our perspectives.

With the official competition coming to an end, we invited a former Chinese national team athlete, Zhang Tong, to our game. A game held by nature with no rules nor time limit.

The North Face’s No.1 Viewed Campaign in China

---

30+ Million Views & 230K+ Comments

---

390% Increase over Social Engagement Benchmarks