OPPO
Video Yearbook
In June 2021, OPPO launched the Reno6, a smartphone with a major upgrade in cinematic-level portrait video capabilities.
To showcase this feature and engage our primary audience - college students - we developed the concept of “Video Yearbook.” Collaborating with 129 graduates, we turned it into a trend during the 2021 graduation season.
︎This film was captured on OPPO Reno6 Pro+.
In June 2021, OPPO launched the Reno6, a smartphone with a major upgrade in cinematic-level portrait video capabilities.
To showcase this feature and engage our primary audience - college students - we developed the concept of “Video Yearbook.” Collaborating with 129 graduates, we turned it into a trend during the 2021 graduation season.
︎This film was captured on OPPO Reno6 Pro+.
Social Activation
We encouraged college students to celebrate their once-in-a-lifetime graduation with portrait videos by inviting brand ambassador Zhang Zifeng to kick off the campaign.
Following her lead, thousands of graduates shared their own videos online, creating a viral trend.
Following her lead, thousands of graduates shared their own videos online, creating a viral trend.
Results
750+ Million Campaign Views
240K+ Discussions
13K+ Original Video Yearbooks Shared on Social
240K+ Discussions
13K+ Original Video Yearbooks Shared on Social
Credits
Fred & Farid
2021
Role
Art Direction
Collaborators
Creative Direction: Huang Feng, João Leal Pereira
Copywriting: Cao Wen
Agency Supervisor: Quinn Jiang, Jenny Wei
Agency Producer: Charles Renard, Caroline Wei
Director: Ma Siyuan
DOP: An Zheng