OPPO
Video Yearbook
OPPO launched a new smartphone model “Reno6” in June 2021, with a major improvement in filming cinematic level portrait videos.
To highlight this feature and introduce it to our main target audience - college students, we proposed the concept of “Video Yearbook”. Co-creating with 129 graduates, we made it a trend during the 2021 graduation season.
︎This film was shot on OPPO Reno6 Pro+.
OPPO launched a new smartphone model “Reno6” in June 2021, with a major improvement in filming cinematic level portrait videos.
To highlight this feature and introduce it to our main target audience - college students, we proposed the concept of “Video Yearbook”. Co-creating with 129 graduates, we made it a trend during the 2021 graduation season.
︎This film was shot on OPPO Reno6 Pro+.
Social Activation
We encouraged the college students to celebrate their once-in-a-lifetime graduation with portrait videos by inviting the brand ambassador, Zhang Zifeng, to join in and kick start. After that, thousands of graduates followed, sharing their videos online.
Results
750+ Million Campaign Views
240K+ Discussions
13K+ Original Video Yearbooks Shared on Social
240K+ Discussions
13K+ Original Video Yearbooks Shared on Social
Credits
Fred & Farid
2021
Role
Art Direction
Collaborators
Creative Direction: Huang Feng, João Leal Pereira
Copywriting: Cao Wen
Agency Supervisor: Quinn Jiang, Jenny Wei
Agency Producer: Charles Renard, Caroline Wei
Director: Ma Siyuan
DOP: An Zheng