![](https://freight.cargo.site/t/original/i/7877fdcd0fc8a8f67c9cd4a07d90139d1c2029e2310de09041a09bed56a55c02/mizone-cover.jpg)
Mizone Zero
I have zero and it’s all I need.
Mizone is the leading vitamin water brand in China. For the first time in almost 20 years, they launched a zero sugar product “Mizone Zero”, aiming for empowering the younger generation for a more energetic and healthier lifestyle.
We collaborated with musician and actress Nana Ouyang, also known as an iconic Chinese Gen-Z influencer, to make a manifesto of “zero is all”.
Mizone is the leading vitamin water brand in China. For the first time in almost 20 years, they launched a zero sugar product “Mizone Zero”, aiming for empowering the younger generation for a more energetic and healthier lifestyle.
We collaborated with musician and actress Nana Ouyang, also known as an iconic Chinese Gen-Z influencer, to make a manifesto of “zero is all”.
![](https://freight.cargo.site/t/original/i/860011117dc5acf5537a005d2f197f0d946a2b15aa60ce4c5aa249faebb9eeee/mizone-zero-clip-01.gif)
![](https://freight.cargo.site/t/original/i/055850d4df9fc0d0da57d116a31e4e43d3cd809c0a1989993e5a7a6e2ee6ae49/mizone-zero-clip-02.gif)
![](https://freight.cargo.site/t/original/i/084f480fcd0a5035ccd40a17c612dbefea67a2d06526b2feb21590f3a04ef007/mizone-zero-still-01.jpg)
![](https://freight.cargo.site/t/original/i/ba88be4f622e253c733e2f8fa3df6fbf84a5a83e16db7c7931e20add77c7c51a/mizone-zero-still-03.jpg)
![](https://freight.cargo.site/t/original/i/143e722e4af7519f0d1020382b22d50d0fe428dfe280e30cfe8708d9a0d69f8f/mizone-zero-still-04.jpg)
![](https://freight.cargo.site/t/original/i/3a571e78f33fbe0eff5b2d0a67a2601bcfa6fc4f0ef0798f2b646852fba02852/mizone-zero-still-02.jpg)
Zero is All.
We took inspiration from the shape of “0”, utilizing its similarity with a full circle, to represent the "zero is all" attitude.
![](https://freight.cargo.site/t/original/i/3190e8331ccd12804b044b834d0c2a7ee412dc2bdb620b243e90fad538ab67f0/mizone-zero-nana-wall-mockup.jpg)
![](https://freight.cargo.site/t/original/i/a034b99522bb72944dce51b67d4e7eaa1df5bcf20d7ff30b0c414011a78b85e2/mizone-zero-poster-mockup.jpg)
![](https://freight.cargo.site/t/original/i/9d1f36658f859dfdcc8260ffd05d797439da20f2e5187caea1ecc0328c6b695c/mizone-zero-i-have-zero-circle.jpg)
![](https://freight.cargo.site/t/original/i/e99ace48930c47cf3a1690fac0c7f22b744e6b1eb0adf3b41a277be9f41f49a4/mizone-zero-zero-is-all.jpg)
![](https://freight.cargo.site/t/original/i/516161d1471911b044519bc3c28e938be382c60ba802314cba4000ca718c20fd/mizone-zero-kv-mockup-03.jpg)
![](https://freight.cargo.site/t/original/i/b8b72c48cfcfe4cd0ade090f9be38aaef09a2b18aab634680ae077bea485f547/mizone-zero-coaster.jpg)
Credits
Fred & Farid
2020
Role
Art Direction
Collaborators
Creative Direction: João Leal Pereira
Copywriting: Diye, Cao Wen
Agency Supervisor: Chelsea Lin, Ada Da
Producer: Charles Renard, Joy Chiang
Director & Editor: Alvynn Diagne
DOP: Dustin & 8mm Operator: Clément Balmey
Post Production: Patrick Firmansyan, Nicola Gasparri