Mizone Zero
I have zero and it’s all I need.
Mizone, China’s leading vitamin water brand, launched its first zero-sugar product, “Mizone Zero,” after nearly 20 years. It aims to empower a younger generation to embrace a more energetic and healthier lifestyle.
We collaborated with musician and actress Nana Ouyang, a defining Gen-Z voice, to create the manifesto “Zero Is All.”
Mizone, China’s leading vitamin water brand, launched its first zero-sugar product, “Mizone Zero,” after nearly 20 years. It aims to empower a younger generation to embrace a more energetic and healthier lifestyle.
We collaborated with musician and actress Nana Ouyang, a defining Gen-Z voice, to create the manifesto “Zero Is All.”
Credits
Fred & Farid
2020
Role
Art Direction
Collaborators
Creative Direction: João Leal Pereira
Copywriting: Diye, Cao Wen
Agency Supervisor: Chelsea Lin, Ada Da
Producer: Charles Renard, Joy Chiang
Director & Editor: Alvynn Diagne
DOP: Dustin & 8mm Operator: Clément Balmey
Post Production: Patrick Firmansyan, Nicola Gasparri