Durex
1 in 4 chances
1 in 4 U.S. adults lives with a disability. They also live with one of society’s greatest misconceptions: they are not sexual beings.
For being the largest minority group in the world, disabled people are practically invisible in the media and the sex space. So how do we tackle this? By making their presence known. Specially, before you’re about to have sex.
1 in 4 U.S. adults lives with a disability. They also live with one of society’s greatest misconceptions: they are not sexual beings.
For being the largest minority group in the world, disabled people are practically invisible in the media and the sex space. So how do we tackle this? By making their presence known. Specially, before you’re about to have sex.
Condom Packaging
Durex will create a limited condom series packaging that highlights the 1 in 4 statistic. The boxes will appear to look the same on the outside. But on the inside, people will find that 1 in 4 condoms have a different design.
Texas Creative
2020
Art Direction: Mingchen Shentu
Copywriting: Harumi Rangel