Dark Sky

Expect better from weather.

Your typical weatherman doesn’t have meteorology credentials. Time to expose weather stations for what they really are: slightly-more-confident guessers.

With Dark Sky's down-to-the-minute and hyperlocal information, the forecast is finally not a guesstimate anymore.

Predivtive Billboard
Transparent AR sidewalk billboards that showcase the future weather according to the Dark Sky forecast.

2020 AAF Austin ADDYs
︎︎︎ Silver - Outdoor & Transit Advertising

Texas Creative

Creative Direction: Sean LaBounty
Art Direction: Mingchen Shentu
Partner: Abigail Hogue
Cast: Kyle VanderHeyden