https://mingchenshentu.com Mingchen Shentu - Art Director Thu, 07 Sep 2023 06:45:26 +0000 https://mingchenshentu.com en https://mingchenshentu.com/index Wed, 25 May 2022 06:00:00 +0000 Mingchen Shentu - Art Director https://mingchenshentu.com/index https://mingchenshentu.com/The-North-Face-The-Ultimate-Victory Wed, 25 May 2022 06:00:01 +0000 Mingchen Shentu - Art Director https://mingchenshentu.com/The-North-Face-The-Ultimate-Victory The North Face The Ultimate VictoryAs the host nation, China entered 2022 with expectations of its strongest-ever Winter Olympic performance. While the spotlight was on medal counts, The North Face set out to reframe what victory means, reminding people that anyone who embraces the spirit of&nbsp;exploration can achieve #TheUltimateVictory. However, as a non-official sponsor, we weren’t able to reference the Olympics directly. This constraint became the creative challenge: how could we tap into the cultural moment without ever mentioning it? <img width="2400" height="1351" width_o="2400" height_o="1351" data-src="https://freight.cargo.site/t/original/i/b921d9ab62ba82e572fd63b2f798f2185e2129927873245696a4de2bf7f56b42/tnf-tuv-billboard-01.jpg" data-mid="145737943" border="0" src="https://freight.cargo.site/w/1000/i/b921d9ab62ba82e572fd63b2f798f2185e2129927873245696a4de2bf7f56b42/tnf-tuv-billboard-01.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/15a3719c492fdcecbbe65495af6ac708d77586860c0422a6f23e14842f4464ab/tnf-tuv-billboard-02.jpg" data-mid="145737944" border="0" src="https://freight.cargo.site/w/1000/i/15a3719c492fdcecbbe65495af6ac708d77586860c0422a6f23e14842f4464ab/tnf-tuv-billboard-02.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a21f0bbedb8551cf7911dbf3314f7b36270f7541a2af7087f0153a141915fcdd/tnf-tuv-billboard-04.jpg" data-mid="145737946" border="0" src="https://freight.cargo.site/w/1000/i/a21f0bbedb8551cf7911dbf3314f7b36270f7541a2af7087f0153a141915fcdd/tnf-tuv-billboard-04.jpg" /> <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/09e9976d119055e5bb196cb52c7cc6e31f8451a01a505711e4a9d1c19f75bead/tnf-tuv-billboard-03.jpg" data-mid="145737945" border="0" src="https://freight.cargo.site/w/1000/i/09e9976d119055e5bb196cb52c7cc6e31f8451a01a505711e4a9d1c19f75bead/tnf-tuv-billboard-03.jpg" /> <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0d3b62ae16e90c6cbf0ce164919aefe596ccf5c13e65329947829026a18ca574/tnf-tuv-billboard-05.jpg" data-mid="145963370" border="0" src="https://freight.cargo.site/w/1000/i/0d3b62ae16e90c6cbf0ce164919aefe596ccf5c13e65329947829026a18ca574/tnf-tuv-billboard-05.jpg" /> Social Hack We also joined the conversation on China’s largest social platform, Weibo. Throughout the two-week event, we responded in real time to trending moments, injecting our perspective into each new wave of discussion. <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a8c5ccc56f8477417b5521ba778c3ba09e499f7bf2ab6f9a9f771ee1b5b07ae7/tnf-tuv-social-reply-phone-mockup.jpg" data-mid="145737979" border="0" src="https://freight.cargo.site/w/1000/i/a8c5ccc56f8477417b5521ba778c3ba09e499f7bf2ab6f9a9f771ee1b5b07ae7/tnf-tuv-social-reply-phone-mockup.jpg" /> <img width="3001" height="2674" width_o="3001" height_o="2674" data-src="https://freight.cargo.site/t/original/i/6265059d08c932b7041c7f9bd32fc32047d91d0c6be7eaeb0b55d4a43bcab032/tnf-tuv-social-posts.jpg" data-mid="145737978" border="0" src="https://freight.cargo.site/w/1000/i/6265059d08c932b7041c7f9bd32fc32047d91d0c6be7eaeb0b55d4a43bcab032/tnf-tuv-social-posts.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/091488cfa46235985aa281a3fbb470efa98d5b9f23ba8af9d5f3b2d3df8f3d39/tuv-social-reply-clip-01.gif" data-mid="145738163" border="0" src="https://freight.cargo.site/w/800/i/091488cfa46235985aa281a3fbb470efa98d5b9f23ba8af9d5f3b2d3df8f3d39/tuv-social-reply-clip-01.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/9b06707c4464b88de1b2f3a7dcb15cccc52f85a97f25810c7415af7a21f213e7/tuv-social-reply-clip-02.gif" data-mid="145738164" border="0" src="https://freight.cargo.site/w/800/i/9b06707c4464b88de1b2f3a7dcb15cccc52f85a97f25810c7415af7a21f213e7/tuv-social-reply-clip-02.gif" /> Go Off-Piste With the official competition coming to an end, we invited former Chinese national team athlete Zhang Tong to our game. A game set in nature, free from rules and without a time limit. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b09b95fe0127482b5286e1f6565a3df68c76e9dc76925f5c7d1ab237cc157565/tnf-tuv-gop-screenshot-03.jpg" data-mid="145738688" border="0" src="https://freight.cargo.site/w/1000/i/b09b95fe0127482b5286e1f6565a3df68c76e9dc76925f5c7d1ab237cc157565/tnf-tuv-gop-screenshot-03.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f2cebd60272e10a3be8c1a97dc274b0091f8d7223ce8e7e04cc573fae1e0c3c4/tnf-tuv-gop-screenshot-06.jpg" data-mid="145738695" border="0" src="https://freight.cargo.site/w/1000/i/f2cebd60272e10a3be8c1a97dc274b0091f8d7223ce8e7e04cc573fae1e0c3c4/tnf-tuv-gop-screenshot-06.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/6c415dbdc6300fd30c4527757eec3094469673ebde69e75544001cbcb0458d91/tnf-tuv-gop-clip-01.gif" data-mid="145738698" border="0" src="https://freight.cargo.site/w/600/i/6c415dbdc6300fd30c4527757eec3094469673ebde69e75544001cbcb0458d91/tnf-tuv-gop-clip-01.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/526c44fe838357dd206b6478f514a27355c9dad88188964fd6839d515e5b67d6/tnf-tuv-gop-screenshot-04.jpg" data-mid="145738689" border="0" src="https://freight.cargo.site/w/1000/i/526c44fe838357dd206b6478f514a27355c9dad88188964fd6839d515e5b67d6/tnf-tuv-gop-screenshot-04.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/74e43c280d4a359e5765e2fe1833c6fc60998d2762b99d1333889beea4c92c65/tnf-tuv-gop-screenshot-05.jpg" data-mid="145738693" border="0" src="https://freight.cargo.site/w/1000/i/74e43c280d4a359e5765e2fe1833c6fc60998d2762b99d1333889beea4c92c65/tnf-tuv-gop-screenshot-05.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/e137c2fe5385fbcc0ea02ea28becfc441f257c8dfd403d088274606371fc8dfa/tnf-tuv-gop-clip-02.gif" data-mid="145738699" border="0" src="https://freight.cargo.site/w/600/i/e137c2fe5385fbcc0ea02ea28becfc441f257c8dfd403d088274606371fc8dfa/tnf-tuv-gop-clip-02.gif" /> Results The North Face’s No.1 Viewed Campaign in China30+ Million Views &amp; 230K+ Comments390% Increase over Social Engagement Benchmarks <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/914d5e4e9af4a42d978d00466807c5f004dcc73be2244c081c10905620f2b406/tuv-ending-frame.gif" data-mid="143590110" border="0" src="https://freight.cargo.site/w/1000/i/914d5e4e9af4a42d978d00466807c5f004dcc73be2244c081c10905620f2b406/tuv-ending-frame.gif" /> Awards 2022 ROI Festival Gold - Sports Marketing One Asia Creative Awards 2022&nbsp;Shortlist: Response / Real-time Activity Branded Social Posts CreditsFred &amp; Farid 2021-2022 Role Creative DirectionArt DirectionCopywriting Collaborators Creative Direction: João Leal Pereira, Cao WenCopywriting: Cao Wen, Yaru, Yucy WangMotion Design: Damien LouiseAgency Supervisor: Paul Lin, Quinn Jiang, Jenny WeiAgency Producer: Charles Renard, Caroline WeiDirector &amp; Editor: Dai BaoDOP: Du FuDrone: Andrew &amp; Olga @DrewDrones StudioYuntai Camera: Chun Ming https://mingchenshentu.com/The-North-Face-FW23-Face-The-North-Face Thu, 07 Sep 2023 06:45:26 +0000 Mingchen Shentu - Art Director https://mingchenshentu.com/The-North-Face-FW23-Face-The-North-Face <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8c3c4fb008c44fd740ab26378eb712a077d4810d5a2fd06a746f62e643915faf/the-coldest-face.jpg" data-mid="190611903" border="0" src="https://freight.cargo.site/w/1000/i/8c3c4fb008c44fd740ab26378eb712a077d4810d5a2fd06a746f62e643915faf/the-coldest-face.jpg" /> The North Face Face The North Face The North Face draws both its name and logo from Half Dome in Yosemite. The name reflects a core mountaineering truth: in the Northern Hemisphere, a mountain’s north face is the coldest, iciest, and most chanllenging to climb, symbolizing the ultimate test of exploration. While outdoor culture and the brand’s popularity continue to grow in China, its deeper meaning is often overlooked. For Winter 2023, we used the collection launch as an opportunity to reintroduce the this spirit. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b8eb9412eb47b0c226fb0c2c5a1ca7b3ad438cc39ed9c2c25627d7e2ba218c9e/FTNF-himparka-photo-horizontal.jpg" data-mid="196239185" border="0" src="https://freight.cargo.site/w/1000/i/b8eb9412eb47b0c226fb0c2c5a1ca7b3ad438cc39ed9c2c25627d7e2ba218c9e/FTNF-himparka-photo-horizontal.jpg" /> <img width="2400" height="1440" width_o="2400" height_o="1440" data-src="https://freight.cargo.site/t/original/i/84f39942bffa0d5d41c486c2fb356bacfcf86eec87ac5772502ebdb7a493eabe/FTNF-himparka-kv-5x3.jpg" data-mid="196239211" border="0" src="https://freight.cargo.site/w/1000/i/84f39942bffa0d5d41c486c2fb356bacfcf86eec87ac5772502ebdb7a493eabe/FTNF-himparka-kv-5x3.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/73a8acf8c00483384d30d68a74cebaecb31a2f759b8f80ab151a3c58ebd94e47/FTNF-triclimate-billboard.jpg" data-mid="196239269" border="0" src="https://freight.cargo.site/w/1000/i/73a8acf8c00483384d30d68a74cebaecb31a2f759b8f80ab151a3c58ebd94e47/FTNF-triclimate-billboard.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/665ab63fbb55969d6978f4dff19ebf93bc4e0c8414e767b9212fbfcf3c12a5e3/FTNF-himparka-photo-vertical-01.jpg" data-mid="196239325" border="0" src="https://freight.cargo.site/w/1000/i/665ab63fbb55969d6978f4dff19ebf93bc4e0c8414e767b9212fbfcf3c12a5e3/FTNF-himparka-photo-vertical-01.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a6aa2b3ec599dc9a650f1b2a7ab5287def51155cb09c77127f60e4cec8aebf2d/FTNF-himparka-photo-vertical-02.jpg" data-mid="196239334" border="0" src="https://freight.cargo.site/w/1000/i/a6aa2b3ec599dc9a650f1b2a7ab5287def51155cb09c77127f60e4cec8aebf2d/FTNF-himparka-photo-vertical-02.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7acf0319efad9bc9de01654f1b36ed68b43fcb817fb03736909e1761c51b6319/FTNF-triclimate-photo-vertical-01.jpg" data-mid="196239347" border="0" src="https://freight.cargo.site/w/1000/i/7acf0319efad9bc9de01654f1b36ed68b43fcb817fb03736909e1761c51b6319/FTNF-triclimate-photo-vertical-01.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/777e8e63bf73dda5c90d0c4fa949d9f6991fcb1f34601490865924377360411c/FTNF-triclimate-photo-vertical-02.jpg" data-mid="196239348" border="0" src="https://freight.cargo.site/w/1000/i/777e8e63bf73dda5c90d0c4fa949d9f6991fcb1f34601490865924377360411c/FTNF-triclimate-photo-vertical-02.jpg" /> Beyond the mountains, exploration continues. The Nuptse, introduced in 1992, is one of The North Face's most iconic down jackets. Originally designed for high-alpine performance,&nbsp;its bold silhouette has since evolved into a streetwear staple, where function meets attitude. Now a cultural symbol on winter streets, Nuptse inspires a new generation to push boundaries, face the unknown, and ultimately, face the north face. <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/34ed15f8b2d71d850a669d9f4aab2a71f1d83ad9a74cfd43a30e7a8d52c5a5d2/ftnf-manifesto-01.jpg" data-mid="196558883" border="0" src="https://freight.cargo.site/w/1000/i/34ed15f8b2d71d850a669d9f4aab2a71f1d83ad9a74cfd43a30e7a8d52c5a5d2/ftnf-manifesto-01.jpg" /> <img width="800" height="1067" width_o="800" height_o="1067" data-src="https://freight.cargo.site/t/original/i/fd009208298df6d15ada9ace8939baef933486b380c37f4e15cffe27dd7451d0/FTNF-nuptse-clip-02.gif" data-mid="196557328" border="0" src="https://freight.cargo.site/w/800/i/fd009208298df6d15ada9ace8939baef933486b380c37f4e15cffe27dd7451d0/FTNF-nuptse-clip-02.gif" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7abcc8993e2c9f0552fbc6bfe558848fbdbcffe7c90c18775563fa76b57e97f5/ftnf-manifesto-02.jpg" data-mid="196558884" border="0" src="https://freight.cargo.site/w/1000/i/7abcc8993e2c9f0552fbc6bfe558848fbdbcffe7c90c18775563fa76b57e97f5/ftnf-manifesto-02.jpg" /> <img width="2400" height="1440" width_o="2400" height_o="1440" data-src="https://freight.cargo.site/t/original/i/feee6926773d010d2ae4d445b632abeef2846f8f63c30656435cc1bca4162fea/FTNF-nuptse-billboard.jpg" data-mid="196240313" border="0" src="https://freight.cargo.site/w/1000/i/feee6926773d010d2ae4d445b632abeef2846f8f63c30656435cc1bca4162fea/FTNF-nuptse-billboard.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/58218317bb2f8be168d2f4e811cfebe3730972525c5bab9636b94021cc0510f1/FTNF-nuptse-clip-01.gif" data-mid="197661384" border="0" src="https://freight.cargo.site/w/800/i/58218317bb2f8be168d2f4e811cfebe3730972525c5bab9636b94021cc0510f1/FTNF-nuptse-clip-01.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c8dece42e886f03347c0e8428067a45d081a72846f693a7ce552b09c7687d5b3/FTNF-nuptse-clip-02.gif" data-mid="197661385" border="0" src="https://freight.cargo.site/w/800/i/c8dece42e886f03347c0e8428067a45d081a72846f693a7ce552b09c7687d5b3/FTNF-nuptse-clip-02.gif" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4fb99217405e3973c48bf1106f6bb00d4f8b79e88f9943f0cf6582bc62f69365/FTNF-nuptse-billboard-02.jpg" data-mid="196268502" border="0" src="https://freight.cargo.site/w/1000/i/4fb99217405e3973c48bf1106f6bb00d4f8b79e88f9943f0cf6582bc62f69365/FTNF-nuptse-billboard-02.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d8dee81453a7928a6a902a026d1823107cdf64bcd03b0360f0cf0492970c2df1/FTNF-nuptse-photo-01.jpg" data-mid="197659118" border="0" src="https://freight.cargo.site/w/1000/i/d8dee81453a7928a6a902a026d1823107cdf64bcd03b0360f0cf0492970c2df1/FTNF-nuptse-photo-01.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7b2f68f3aa1f52e04ed8c5586eb612ab08710d2dc22a9f73687f407ac794aeb9/FTNF-nuptse-photo-02.jpg" data-mid="197659119" border="0" src="https://freight.cargo.site/w/1000/i/7b2f68f3aa1f52e04ed8c5586eb612ab08710d2dc22a9f73687f407ac794aeb9/FTNF-nuptse-photo-02.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/52e4d12d8b47a1b51e72165832de064f40d2e0956a2ed0cfe321e1b133356501/FTNF-nuptse-photo-03.jpg" data-mid="197728772" border="0" src="https://freight.cargo.site/w/1000/i/52e4d12d8b47a1b51e72165832de064f40d2e0956a2ed0cfe321e1b133356501/FTNF-nuptse-photo-03.jpg" /> Credits Fred &amp; Farid 2023 Role Creative DirectionArt Direction Collaborators Creative Direction: Adrien GorisCopywriting: Peilin Art Direction: Billy LiaoAgency Supervisor: Paul Lin, Quinn Jiang, Jenny WeiAgency Producer: Caroline Wei Production House: JetlegDirector: SongRong, IKENODOP: SongRong,&nbsp;Jiayou CaiPhotographer: 小鸡山鸣, 5D宽 https://mingchenshentu.com/OPPO-Video-Yearbook Wed, 25 May 2022 09:33:46 +0000 Mingchen Shentu - Art Director https://mingchenshentu.com/OPPO-Video-Yearbook OPPO Video YearbookIn June 2021, OPPO launched the Reno6, a smartphone with a major upgrade in cinematic-level portrait video capabilities.To showcase this feature and engage our primary audience - college students - we developed the concept of “Video Yearbook.” Collaborating with 129 graduates, we turned it into a trend during the 2021 graduation season.︎This film was captured on OPPO Reno6 Pro+. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/f7e75d6d2133eedf662be43e4d91b01ef360a5564943fc91a69f0644f812cd7e/oppo-still-collage.gif" data-mid="143806297" border="0" src="https://freight.cargo.site/w/1000/i/f7e75d6d2133eedf662be43e4d91b01ef360a5564943fc91a69f0644f812cd7e/oppo-still-collage.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a021582ab515bc37d42c8bc3667e493d9e2a15e7c95c64c7717a0b9ffedad86/oppo-clips-emerged-compressed.gif" data-mid="144014103" border="0" src="https://freight.cargo.site/w/1000/i/1a021582ab515bc37d42c8bc3667e493d9e2a15e7c95c64c7717a0b9ffedad86/oppo-clips-emerged-compressed.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e6917750a743c1922984d15390078cbd831991395117416d15b5fe7de3faf8dd/oppo-behind-the-scene-01.jpg" data-mid="145854288" border="0" src="https://freight.cargo.site/w/1000/i/e6917750a743c1922984d15390078cbd831991395117416d15b5fe7de3faf8dd/oppo-behind-the-scene-01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b083bfe28748e7cc792e289c864e4104ea3d659f12feacd818603e880e94eab/oppo-behind-the-scene-02.jpg" data-mid="145854287" border="0" src="https://freight.cargo.site/w/1000/i/1b083bfe28748e7cc792e289c864e4104ea3d659f12feacd818603e880e94eab/oppo-behind-the-scene-02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49775510b5ffc4d92d7bc79a08d7dde60425f0b2518334b5478a9f5635be42f7/oppo-behind-the-scene-04.jpg" data-mid="145854548" border="0" src="https://freight.cargo.site/w/1000/i/49775510b5ffc4d92d7bc79a08d7dde60425f0b2518334b5478a9f5635be42f7/oppo-behind-the-scene-04.jpg" /> Social Activation We encouraged college students to celebrate their once-in-a-lifetime graduation with portrait videos by inviting brand ambassador Zhang Zifeng to kick off the campaign.Following her lead, thousands of graduates shared their own videos online, creating a viral trend. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7a95cabee8471e531985ddf30c949180ce7c620d4fcc1c458a43a6aec2d0f329/oppo-weibo-01.jpg" data-mid="145789633" border="0" src="https://freight.cargo.site/w/1000/i/7a95cabee8471e531985ddf30c949180ce7c620d4fcc1c458a43a6aec2d0f329/oppo-weibo-01.jpg" /> <img width="2400" height="1770" width_o="2400" height_o="1770" data-src="https://freight.cargo.site/t/original/i/e9df4f5094cc79bb491dd8d0a5fd313eeda80b1fa3f7aaa7a33f7288c4a0da77/oppo-weibo-02.jpg" data-mid="145789635" border="0" src="https://freight.cargo.site/w/1000/i/e9df4f5094cc79bb491dd8d0a5fd313eeda80b1fa3f7aaa7a33f7288c4a0da77/oppo-weibo-02.jpg" /> Results 750+ Million Campaign Views240K+ Discussions13K+ Original Video Yearbooks Shared on Social <img width="790" height="1316" width_o="790" height_o="1316" data-src="https://freight.cargo.site/t/original/i/aa0897fc30db6fe397d3d25ece0760d8fbeb625e49146c45f7d3b69922cb52db/oppo-video-yearbook-logo-vertical.jpg" data-mid="143707185" border="0" src="https://freight.cargo.site/w/790/i/aa0897fc30db6fe397d3d25ece0760d8fbeb625e49146c45f7d3b69922cb52db/oppo-video-yearbook-logo-vertical.jpg" /> <img width="800" height="658" width_o="800" height_o="658" data-src="https://freight.cargo.site/t/original/i/906ba7d28ce1ec066bceb83bba974ac9032af6a15e7d1412aa3c16410207b56a/oppo-ugc.gif" data-mid="143705014" border="0" src="https://freight.cargo.site/w/800/i/906ba7d28ce1ec066bceb83bba974ac9032af6a15e7d1412aa3c16410207b56a/oppo-ugc.gif" /> Credits Fred &amp; Farid2021 Role Art Direction Collaborators Creative Direction: Huang Feng, João Leal PereiraCopywriting: Cao WenAgency Supervisor: Quinn Jiang, Jenny WeiAgency Producer: Charles Renard, Caroline WeiDirector: Ma SiyuanDOP: An Zheng https://mingchenshentu.com/Tuborg-Tilt-Your-World Sun, 11 Jun 2023 08:55:09 +0000 Mingchen Shentu - Art Director https://mingchenshentu.com/Tuborg-Tilt-Your-World <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1833fc536b601b5b934c83bf8117beedac78999cc2fa58126dcc8fe00594d857/tuborg-hero.jpg" data-mid="197838941" border="0" src="https://freight.cargo.site/w/1000/i/1833fc536b601b5b934c83bf8117beedac78999cc2fa58126dcc8fe00594d857/tuborg-hero.jpg" /> Tuborg Tilt Your WorldTuborg is a Danish beer brand with over 130 years of history. Inspired by the iconic tilted label on its bottle, they launched the global campaign “Tilt Your World.” To localize this idea for China, we developed a new narrative with two of the country’s most influential rappers, GAI and Zao An. By turning “tilt” into a creative device, we used the artists to spark a shift in perspective, showing that sometimes, a new experience is just a gesture away. <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/134fd7c0f0c1c778d4881b2b66a30e7ed5aa38027ac7055e27640ea548ece7f9/tuborg-tvc-still-01.jpg" data-mid="197902506" border="0" src="https://freight.cargo.site/w/1000/i/134fd7c0f0c1c778d4881b2b66a30e7ed5aa38027ac7055e27640ea548ece7f9/tuborg-tvc-still-01.jpg" /> <img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/d55557998b20561f8f2840b1a68d7c81d2b47226c77d0c00668c543d23fdebfd/tuborg-clip-01.gif" data-mid="197909523" border="0" src="https://freight.cargo.site/w/800/i/d55557998b20561f8f2840b1a68d7c81d2b47226c77d0c00668c543d23fdebfd/tuborg-clip-01.gif" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4c758e4afec496ddc7b5306b992bf65c86aaf9e9c7cd44796e36e55f208706c1/tuborg-lockup-neon.jpg" data-mid="198031981" border="0" src="https://freight.cargo.site/w/1000/i/4c758e4afec496ddc7b5306b992bf65c86aaf9e9c7cd44796e36e55f208706c1/tuborg-lockup-neon.jpg" /> <img width="1800" height="2400" width_o="1800" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4465fe3c41f6ac6f733ca820c7a81649a2d0806291f2aac8c42aeada4be9d914/tuborg-billboard-single-01.jpg" data-mid="198708912" border="0" src="https://freight.cargo.site/w/1000/i/4465fe3c41f6ac6f733ca820c7a81649a2d0806291f2aac8c42aeada4be9d914/tuborg-billboard-single-01.jpg" /> <img width="1800" height="2400" width_o="1800" height_o="2400" data-src="https://freight.cargo.site/t/original/i/16a517f96ff37957fac308046e65aac030629675211c219c9a811af59a3eeb65/tuborg-billboard-single-02.jpg" data-mid="198708914" border="0" src="https://freight.cargo.site/w/1000/i/16a517f96ff37957fac308046e65aac030629675211c219c9a811af59a3eeb65/tuborg-billboard-single-02.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/498774f0f0d4f101c34035a77f2a38cb2ea5c8da46af57a7eb7ae0da62441b2b/tuborg-billboard-double.jpg" data-mid="198965802" border="0" src="https://freight.cargo.site/w/1000/i/498774f0f0d4f101c34035a77f2a38cb2ea5c8da46af57a7eb7ae0da62441b2b/tuborg-billboard-double.jpg" /> Credits Fred &amp; Farid 2023 RoleCreative Direction Art Direction Collaborators Creative Direction: João Leal PereiraCopywriting: Miranda HanAgency Supervisor: Chelsea Lin, Jiao FengAgency Producer: Charle Renard, Sakura ZhiDirector: Luciano Ruiz https://mingchenshentu.com/Mizone-Zero-Zero-is-All Wed, 08 Jun 2022 09:45:48 +0000 Mingchen Shentu - Art Director https://mingchenshentu.com/Mizone-Zero-Zero-is-All <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7877fdcd0fc8a8f67c9cd4a07d90139d1c2029e2310de09041a09bed56a55c02/mizone-cover.jpg" data-mid="144863401" border="0" src="https://freight.cargo.site/w/1000/i/7877fdcd0fc8a8f67c9cd4a07d90139d1c2029e2310de09041a09bed56a55c02/mizone-cover.jpg" /> Mizone Zero I have zero and it’s all I need. Mizone, China’s leading vitamin water brand, launched its first zero-sugar product, “Mizone Zero,” after nearly 20 years. It aims to empower a younger generation to embrace a more energetic and healthier lifestyle.We collaborated with musician and actress Nana Ouyang, a defining Gen-Z voice, to create the manifesto “Zero Is All.” <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/860011117dc5acf5537a005d2f197f0d946a2b15aa60ce4c5aa249faebb9eeee/mizone-zero-clip-01.gif" data-mid="144863530" border="0" src="https://freight.cargo.site/w/800/i/860011117dc5acf5537a005d2f197f0d946a2b15aa60ce4c5aa249faebb9eeee/mizone-zero-clip-01.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/055850d4df9fc0d0da57d116a31e4e43d3cd809c0a1989993e5a7a6e2ee6ae49/mizone-zero-clip-02.gif" data-mid="145060284" border="0" src="https://freight.cargo.site/w/800/i/055850d4df9fc0d0da57d116a31e4e43d3cd809c0a1989993e5a7a6e2ee6ae49/mizone-zero-clip-02.gif" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/084f480fcd0a5035ccd40a17c612dbefea67a2d06526b2feb21590f3a04ef007/mizone-zero-still-01.jpg" data-mid="144898510" border="0" src="https://freight.cargo.site/w/1000/i/084f480fcd0a5035ccd40a17c612dbefea67a2d06526b2feb21590f3a04ef007/mizone-zero-still-01.jpg" /> <img width="1516" height="1080" width_o="1516" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba88be4f622e253c733e2f8fa3df6fbf84a5a83e16db7c7931e20add77c7c51a/mizone-zero-still-03.jpg" data-mid="144901047" border="0" src="https://freight.cargo.site/w/1000/i/ba88be4f622e253c733e2f8fa3df6fbf84a5a83e16db7c7931e20add77c7c51a/mizone-zero-still-03.jpg" /> <img width="1516" height="1080" width_o="1516" height_o="1080" data-src="https://freight.cargo.site/t/original/i/143e722e4af7519f0d1020382b22d50d0fe428dfe280e30cfe8708d9a0d69f8f/mizone-zero-still-04.jpg" data-mid="144979300" border="0" src="https://freight.cargo.site/w/1000/i/143e722e4af7519f0d1020382b22d50d0fe428dfe280e30cfe8708d9a0d69f8f/mizone-zero-still-04.jpg" /> <img width="1516" height="1080" width_o="1516" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3a571e78f33fbe0eff5b2d0a67a2601bcfa6fc4f0ef0798f2b646852fba02852/mizone-zero-still-02.jpg" data-mid="144901046" border="0" src="https://freight.cargo.site/w/1000/i/3a571e78f33fbe0eff5b2d0a67a2601bcfa6fc4f0ef0798f2b646852fba02852/mizone-zero-still-02.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/3190e8331ccd12804b044b834d0c2a7ee412dc2bdb620b243e90fad538ab67f0/mizone-zero-nana-wall-mockup.jpg" data-mid="145363128" border="0" src="https://freight.cargo.site/w/1000/i/3190e8331ccd12804b044b834d0c2a7ee412dc2bdb620b243e90fad538ab67f0/mizone-zero-nana-wall-mockup.jpg" /> <img width="4000" height="2648" width_o="4000" height_o="2648" data-src="https://freight.cargo.site/t/original/i/a034b99522bb72944dce51b67d4e7eaa1df5bcf20d7ff30b0c414011a78b85e2/mizone-zero-poster-mockup.jpg" data-mid="145474010" border="0" src="https://freight.cargo.site/w/1000/i/a034b99522bb72944dce51b67d4e7eaa1df5bcf20d7ff30b0c414011a78b85e2/mizone-zero-poster-mockup.jpg" /> <img width="4167" height="4168" width_o="4167" height_o="4168" data-src="https://freight.cargo.site/t/original/i/9d1f36658f859dfdcc8260ffd05d797439da20f2e5187caea1ecc0328c6b695c/mizone-zero-i-have-zero-circle.jpg" data-mid="145486924" border="0" src="https://freight.cargo.site/w/1000/i/9d1f36658f859dfdcc8260ffd05d797439da20f2e5187caea1ecc0328c6b695c/mizone-zero-i-have-zero-circle.jpg" /> <img width="4168" height="4168" width_o="4168" height_o="4168" data-src="https://freight.cargo.site/t/original/i/e99ace48930c47cf3a1690fac0c7f22b744e6b1eb0adf3b41a277be9f41f49a4/mizone-zero-zero-is-all.jpg" data-mid="145479019" border="0" src="https://freight.cargo.site/w/1000/i/e99ace48930c47cf3a1690fac0c7f22b744e6b1eb0adf3b41a277be9f41f49a4/mizone-zero-zero-is-all.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/516161d1471911b044519bc3c28e938be382c60ba802314cba4000ca718c20fd/mizone-zero-kv-mockup-03.jpg" data-mid="145605351" border="0" src="https://freight.cargo.site/w/1000/i/516161d1471911b044519bc3c28e938be382c60ba802314cba4000ca718c20fd/mizone-zero-kv-mockup-03.jpg" /><img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/b8b72c48cfcfe4cd0ade090f9be38aaef09a2b18aab634680ae077bea485f547/mizone-zero-coaster.jpg" data-mid="145492663" border="0" src="https://freight.cargo.site/w/1000/i/b8b72c48cfcfe4cd0ade090f9be38aaef09a2b18aab634680ae077bea485f547/mizone-zero-coaster.jpg" /> Credits Fred &amp; Farid 2020 Role Art Direction Collaborators Creative Direction: João Leal PereiraCopywriting: Diye, Cao WenAgency Supervisor: Chelsea Lin, Ada DaProducer: Charles Renard, Joy ChiangDirector &amp; Editor: Alvynn DiagneDOP: Dustin &amp; 8mm Operator: Clément Balmey Post Production: Patrick Firmansyan, Nicola Gasparri https://mingchenshentu.com/Google-Translate-Be-a-Part-Of Tue, 07 Jun 2022 08:44:55 +0000 Mingchen Shentu - Art Director https://mingchenshentu.com/Google-Translate-Be-a-Part-Of <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/02ddc4bfc6e16aec93b757f690f09d2863ae4418bb17c437b56415fcc55f5753/google-translate-cover.jpg" data-mid="146460856" border="0" src="https://freight.cargo.site/w/1000/i/02ddc4bfc6e16aec93b757f690f09d2863ae4418bb17c437b56415fcc55f5753/google-translate-cover.jpg" /> Google Translate Be a part of When visiting a foreign country, Google Translate is not only a translation tool. It's a bridge connecting you and another culture.By placing the billboards around the busiest international airports in the world, Google Translate invites you to be a participant. To re-think what it means to be a tourist. To be a part of that country. <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/0a3f0715234bd1da8df3dc01df55ea043c9c05a6c945628ed7339ba2f3cd94de/google-translate-billboard-finland.jpg" data-mid="146449077" border="0" src="https://freight.cargo.site/w/1000/i/0a3f0715234bd1da8df3dc01df55ea043c9c05a6c945628ed7339ba2f3cd94de/google-translate-billboard-finland.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7159edd000e6fcb85acf83083d453f80a7c86f11584b0db9d7c19ce3d3e81fb9/google-translate-billboard-thai.jpg" data-mid="146450770" border="0" src="https://freight.cargo.site/w/1000/i/7159edd000e6fcb85acf83083d453f80a7c86f11584b0db9d7c19ce3d3e81fb9/google-translate-billboard-thai.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/df57c7b0ff17acac152331b89881b3e31bd23d174a8d91254f1d731b181cc75b/google-translate-billboard-china.jpg" data-mid="146460925" border="0" src="https://freight.cargo.site/w/1000/i/df57c7b0ff17acac152331b89881b3e31bd23d174a8d91254f1d731b181cc75b/google-translate-billboard-china.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="//freight.cargo.site/t/original/i/5eb336c987c13cf7b7a4de93aad2a22e86ed5c46f3481c533110063faa225366/google-translate-billboard-china.jpg" data-mid="146451082" border="0" style="width: 879.719px; height: 494.842px; display: none;"> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/3186432eef3edb5d42bcdc9a7fa79c47ed850d231959e0bfa6e109408b4b8386/google-translate-billboard-korea.jpg" data-mid="146450711" border="0" src="https://freight.cargo.site/w/1000/i/3186432eef3edb5d42bcdc9a7fa79c47ed850d231959e0bfa6e109408b4b8386/google-translate-billboard-korea.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/874b03cbaeff296e1ce769bf1c22c543f572aece53a25e066bde1c2712216acc/google-translate-billboard-uae.jpg" data-mid="146450712" border="0" src="https://freight.cargo.site/w/1000/i/874b03cbaeff296e1ce769bf1c22c543f572aece53a25e066bde1c2712216acc/google-translate-billboard-uae.jpg" /> Boarding Pass We will start #beapartof on Twitter, asking locals to post suggestions geared towards tourists traveling in their country. And we will select and place helpful tweets on the back of the boarding passes flying to that country. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d7daf6c4709666a7ee5f474cdc75dc5d22f0a62e1e88d6a07f84f0a3768981f6/google-translate-boarding-pass.jpg" data-mid="146539439" border="0" src="https://freight.cargo.site/w/1000/i/d7daf6c4709666a7ee5f474cdc75dc5d22f0a62e1e88d6a07f84f0a3768981f6/google-translate-boarding-pass.jpg" /> Geo-based Notification Working in conjunction with Google Maps, Google Translate will send geo-based notifications that will provide the tourist with helpful, cultural information. <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/2925aa54b14a90355e7ba79a11a246277c53df8421992423ef1dc1f09230ea92/google-translate-geo-notif-mockup.jpg" data-mid="146543330" border="0" src="https://freight.cargo.site/w/1000/i/2925aa54b14a90355e7ba79a11a246277c53df8421992423ef1dc1f09230ea92/google-translate-geo-notif-mockup.jpg" /> 2020 AAF Austin ADDYs&nbsp;︎︎︎ Gold: Integrated Campaign ︎︎︎ Gold: Outdoor &amp; Transit Advertising Texas Creative2019 Creative Direction: Sean LaBounty Art Direction: Mingchen Shentu Copywriting: Harumi Rangel https://mingchenshentu.com/Durex-1-in-4-Chances Fri, 17 Jun 2022 14:18:02 +0000 Mingchen Shentu - Art Director https://mingchenshentu.com/Durex-1-in-4-Chances <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/c7b1f93a1c3a0847e9bcb2323429808b85a97864087981493fcfde7529340e89/durex-cover.jpg" data-mid="145735419" border="0" src="https://freight.cargo.site/w/1000/i/c7b1f93a1c3a0847e9bcb2323429808b85a97864087981493fcfde7529340e89/durex-cover.jpg" /> Durex 1 in 4 chances1 in 4 U.S. adults lives with a disability. They also live with one of society’s greatest misconceptions: they are not sexual beings. For being the largest minority group in the world, disabled people are practically invisible in the media and the sex space. So how do we tackle this? By making their presence known. Specially, before you’re about to have sex. <img width="2400" height="1200" width_o="2400" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bf5245a38902a6eebec0bd4f971e3fd74b78e45bbc20008e912c9c2ad052a326/durex-condom-packaging-design.jpg" data-mid="145856787" border="0" src="https://freight.cargo.site/w/1000/i/bf5245a38902a6eebec0bd4f971e3fd74b78e45bbc20008e912c9c2ad052a326/durex-condom-packaging-design.jpg" /> Condom Packaging Durex will create a limited condom series packaging that highlights the 1 in 4 statistic. The boxes will appear to look the same on the outside. But on the inside, people will find that 1 in 4 condoms have a different design. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/815596e099eaef1bd18d635a7c79499503ccc7b17ab799a317dc15e206213bbd/durext-condom-packaging-series.jpg" data-mid="145858688" border="0" src="https://freight.cargo.site/w/1000/i/815596e099eaef1bd18d635a7c79499503ccc7b17ab799a317dc15e206213bbd/durext-condom-packaging-series.jpg" /><img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/173da6deb4f387e246b5596877317f2da9504cf25c2959899ccf2a3fe3854e90/durex-macbook-screen.gif" data-mid="145863723" border="0" src="https://freight.cargo.site/w/1000/i/173da6deb4f387e246b5596877317f2da9504cf25c2959899ccf2a3fe3854e90/durex-macbook-screen.gif" /> <img width="2400" height="1601" width_o="2400" height_o="1601" data-src="https://freight.cargo.site/t/original/i/7831545424c7d58e07b25f6c1e4c1634b50c3126871a1c8da53c3c9447f161bf/burex-1in4-bus-stop-mockup.jpg" data-mid="146066460" border="0" src="https://freight.cargo.site/w/1000/i/7831545424c7d58e07b25f6c1e4c1634b50c3126871a1c8da53c3c9447f161bf/burex-1in4-bus-stop-mockup.jpg" /> <img width="2400" height="1602" width_o="2400" height_o="1602" data-src="https://freight.cargo.site/t/original/i/99fad570e0436f453aa82d0ba9b79614d66f242c481318758d40b0345aafa5aa/durex-1in4-street-mockup.jpg" data-mid="146074719" border="0" src="https://freight.cargo.site/w/1000/i/99fad570e0436f453aa82d0ba9b79614d66f242c481318758d40b0345aafa5aa/durex-1in4-street-mockup.jpg" /><img width="2400" height="1601" width_o="2400" height_o="1601" data-src="https://freight.cargo.site/t/original/i/084329c9e05fd9d3201f75aeb2575288fdff8eb16580fb718c1cb40f2f8364f9/durex-1in4-subway-mockup.jpg" data-mid="146080062" border="0" src="https://freight.cargo.site/w/1000/i/084329c9e05fd9d3201f75aeb2575288fdff8eb16580fb718c1cb40f2f8364f9/durex-1in4-subway-mockup.jpg" /><img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/d1412b412a4159e930d9bb575e90816aad06a76b9177aade4527d6ba55c2b3e8/durex-1in4-subway-takeover.jpg" data-mid="146180555" border="0" src="https://freight.cargo.site/w/1000/i/d1412b412a4159e930d9bb575e90816aad06a76b9177aade4527d6ba55c2b3e8/durex-1in4-subway-takeover.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/89a507868050bac58b5b7ab4aa418fb603bda10ad3fffb054333fcf46242c700/durex-1in4-social-post.jpg" data-mid="146182812" border="0" src="https://freight.cargo.site/w/1000/i/89a507868050bac58b5b7ab4aa418fb603bda10ad3fffb054333fcf46242c700/durex-1in4-social-post.jpg" /> Texas Creative 2020 Art Direction: Mingchen Shentu Copywriting: Harumi Rangel https://mingchenshentu.com/Rent-the-Runway-Infinite-Choices Fri, 17 Jun 2022 17:48:41 +0000 Mingchen Shentu - Art Director https://mingchenshentu.com/Rent-the-Runway-Infinite-Choices <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7b8534a26dbd570c52929036801d3a3cfb5a5133ab42151a062ece3974cdd1ce/renttherunway-cover.jpg" data-mid="146545792" border="0" src="https://freight.cargo.site/w/1000/i/7b8534a26dbd570c52929036801d3a3cfb5a5133ab42151a062ece3974cdd1ce/renttherunway-cover.jpg" /> Rent the Runway Infinite ChoicesBlack tie wedding, daytime event, Gatsby party, date night... How can your limited wardrobe cover limitless occasions? Subscribe to Rent the Runway's rental service and choose from a never-ending collection of designer clothes. <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c79b512cca86b3e5b65af993937c4a3879ab9b796cc4d309a74cb821899b9913/renttherunway-magazine-mockup-01.jpg" data-mid="146548412" border="0" src="https://freight.cargo.site/w/1000/i/c79b512cca86b3e5b65af993937c4a3879ab9b796cc4d309a74cb821899b9913/renttherunway-magazine-mockup-01.jpg" /> <img width="2775" height="3675" width_o="2775" height_o="3675" data-src="https://freight.cargo.site/t/original/i/aeea3f0bc1707d46f9942aa802def74d83dc718d26979c1c2179b593f222e8b4/RTR-01-01.jpg" data-mid="146548529" border="0" src="https://freight.cargo.site/w/1000/i/aeea3f0bc1707d46f9942aa802def74d83dc718d26979c1c2179b593f222e8b4/RTR-01-01.jpg" /> <img width="2775" height="3675" width_o="2775" height_o="3675" data-src="https://freight.cargo.site/t/original/i/27f269f0cf1b48720af36975eccda222c0cf7791a4024881bea7a60d758a548f/RTR-02-01.jpg" data-mid="146548528" border="0" src="https://freight.cargo.site/w/1000/i/27f269f0cf1b48720af36975eccda222c0cf7791a4024881bea7a60d758a548f/RTR-02-01.jpg" /> <img width="2775" height="3675" width_o="2775" height_o="3675" data-src="https://freight.cargo.site/t/original/i/4e6fc8be37f9ab8d4767caafbfae90be5da87d3d186a7186202af474f66db8c1/RTR-03-01.jpg" data-mid="146548665" border="0" src="https://freight.cargo.site/w/1000/i/4e6fc8be37f9ab8d4767caafbfae90be5da87d3d186a7186202af474f66db8c1/RTR-03-01.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/62b71bc66e0a3a18c0d972d72afb0a57c2a7b8909ed97274ac3e827ee2cba4c0/renttherunway-magazine-mockup-02.jpg" data-mid="146555432" border="0" src="https://freight.cargo.site/w/1000/i/62b71bc66e0a3a18c0d972d72afb0a57c2a7b8909ed97274ac3e827ee2cba4c0/renttherunway-magazine-mockup-02.jpg" /> Rent the Runway X Markable.AI︎︎︎ Rent the Runway harness deep learning AI in collaboration with Markable.AI to identify when people post photos wearing RTR clothes. And RTR will promote the post on Instagram to the user’s followers. <img width="2400" height="1500" width_o="2400" height_o="1500" data-src="https://freight.cargo.site/t/original/i/32845d5a2e2540809448d0f70bf85970e8a3dc5346f369ae637df65164c6ecb8/rentherunway-instagram-post.jpg" data-mid="146636147" border="0" src="https://freight.cargo.site/w/1000/i/32845d5a2e2540809448d0f70bf85970e8a3dc5346f369ae637df65164c6ecb8/rentherunway-instagram-post.jpg" /> 2019 AAF District ADDYs︎︎︎ Silver - Art Direction ︎︎︎ Silver - Illustration 2019 AAF Austin ADDYs ︎︎︎ Gold - Illustration︎︎︎ Silver - Art Direction︎︎︎ Silver - Print Advertising Texas Creative2018 Creative Direction: Ryan Romero Art Direction &amp; Illustration: Mingchen Shentu Partner: Mingyo Lee https://mingchenshentu.com/Dark-Sky-Expect-better-from-weather Tue, 21 Jun 2022 08:32:57 +0000 Mingchen Shentu - Art Director https://mingchenshentu.com/Dark-Sky-Expect-better-from-weather Dark Sky Expect better from weather.Your typical weatherman doesn’t have meteorology credentials. Time to expose weather stations for what they really are: slightly-more-confident guessers. With Dark Sky's down-to-the-minute and hyperlocal information, the forecast is finally not a guesstimate anymore. Predivtive Billboard Transparent AR sidewalk billboards that showcase the future weather according to the Dark Sky forecast. <img width="2400" height="1696" width_o="2400" height_o="1696" data-src="https://freight.cargo.site/t/original/i/e79a1f3d5ef08ad96c3c824ffd063c7095d57e5b39ed880f20d80f767993f47c/darksky-predictive-billboard.jpg" data-mid="146736257" border="0" src="https://freight.cargo.site/w/1000/i/e79a1f3d5ef08ad96c3c824ffd063c7095d57e5b39ed880f20d80f767993f47c/darksky-predictive-billboard.jpg" /> 2020 AAF Austin ADDYs ︎︎︎ Silver - Outdoor &amp; Transit Advertising Texas Creative2019 Creative Direction: Sean LaBounty Art Direction: Mingchen Shentu Partner: Abigail HogueCast: Kyle VanderHeyden